House Style design

Clear cut, easy to understand branding

Together with our clients, Intersectie develops a housestyle strategy that is easy to understand and communicate. The housestyle reflect the interest and culture of the company in such a way that it becomes a top-of-mind brand.

The actual elements of a visual identity range from logos to brochures, posters to websites, mailings to email newsletters, online advertisements to product packaging. The scope is as broad, or as narrow, as your company prefers.

The right direction

Our slogan "The right direction" is there for a good reason. We happen to believe that in the world of ecommerce and increased competition that statement proves truer than ever. The image placed under the microscope of the public eye could well be the most vital cornerstone of your marketing foundation. Everything from colour to depth to symbolism to message development plays a part in how attracted consumers are to your company, product or service, at first glance.

In order to attract interest in your company, the first step is to create an engaging corporate image and identity. The style through which this image is created must be synchronized with the style, attitudes, interests and behaviours of your audience. Intersectie emphasizes this initiative and, before beginning the design process, spends ample time communicating with you about the face you'd like to create and also researching the audience your company is trying to reach. This research takes the shape of behaviour analytics, competitive usage studies, customer acquisition and retention marketing.

Optimizing the process

Upon reviewing the marketing materials your company has compiled to date, Intersectie will first form an analysis complete with evaluative commentary marking strengths, weaknesses and areas needing improvement. Combining this analysis with the goals and desired style your company sets forth to guide this redesign, Together we will then establish a general direction and mock-up of the discussed and envisioned image. Placing this mock-up side by side with the extensive research done in regards to the target audience and demographics, Intersectie will communicate with you to discuss options, variations, creative elements and message development.