Online Marketing & New Media Marketing
eMarketing, commonly known as Internet marketing or online marketing, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business. From an eCommerce site to an informational site, eMarketing begins at your homepage.
Search Engine Marketing & Search Engine Optimisation
Search engine optimisation (SEO) exists to make the most out of businesses' web sites. We focus on understanding your offline and/or online business prior to determining and applying a strategically sound search engine optimisation and/or search engine marketing campaign. Both search engine optimisation and search engine marketing are implicit to successful eMarketing campaigns.
Proven experts in search engine optimisation, Intersectie have a complete range of services to suit all companies and organisations with an enviable reputation for getting top positions.
Viral Marketing
Although it sounds like something you'd want to avoid, 'viral marketing' is the way forward. In an electronic context, it refers to the concept of "word-of-mouth". For years, any marketer worth his salt has known that referrals are the most powerful marketing tool available. Viral marketing extends this into the digital domain by harnessing the electronic connectivity of individuals to spread a message faster and with more effect.
Our viral marketing services focus on building your brand image whilst creating a list of qualified prospects with whom your company can communicate. Driven by a good concept, viral marketing can provide a tremendous return on investment for any brand.
Online Advertising
There are two primary uses for online advertising which, if utilised correctly, can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium.
If response or immediate sales are your objectives then measurable online advertising becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of online advertising we will ensure that your advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline advertising which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half." With online advertising we will know precisely which efforts are driving sales and which are not and will refine your campaign accordingly.
Using online adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of a brand-building campaign has always been a difficult exercise and will never be an exact science. But analysing a target market's perception before a campaign can point you in the right direction and performing the same analysis during or after the campaign will tell you if the campaign is achieving the desired objectives.
Whatever your objectives, we will ensure that every cent your business spends on online advertising will be put to its highest valued use.
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