The latest marketing news from around the globe

06 Sep 2010 | 04:01 [Search Engine Watch]
Search Trends: Digg vs. Reddit
Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers. ...

03 Sep 2010 | 07:00 [ClickZ Experts]
Corporate Blogs in a Social World
clickz Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive.

03 Sep 2010 | 07:00 [ClickZ Experts]
Setting Expectations With Your Copy
clickz Are the marketing messages on your website as clear as they can be? Consider these examples.

03 Sep 2010 | 06:01 [Search Engine Watch]
Reach Holiday Shoppers Penny-Wise and Pound-Wiser
To do better in search this holiday season, marketers need to spend less on search. Here's why. ...

03 Sep 2010 | 05:01 [Search Engine Watch]
Facebook Places: Fit for Local Search or Hype Incarnate?
Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"? ...

03 Sep 2010 | 04:01 [Search Engine Watch]
Small Business and Search: Where's the Return? (Part 2)
SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. ...

02 Sep 2010 | 21:56 [ClickZ News]
Google Introduces Branded Map Icons
clickz The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

02 Sep 2010 | 21:02 [ClickZ News]
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken
clickz Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

02 Sep 2010 | 20:54 [ClickZ News]
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads
clickz Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

02 Sep 2010 | 16:56 [ClickZ News]
Virgin America's Geo-Social Loss Leader Gets Huge Response
clickz Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

02 Sep 2010 | 14:41 [ClickZ News]
Google Holds on to AOL's Search Business
clickz Google will supply search results and search ads across AOL properties until at least 2015.

02 Sep 2010 | 14:03 [ClickZ News]
Alterian Fills Social Media Gap With Intrepid Acquisition
clickz Intrepid is a 40-person firm with offices in Seattle and London.

02 Sep 2010 | 07:25 [ClickZ Experts]
How to Help Your Business Prosper: 3 Questions to Ask
clickz Digital marketers have access to insights that can help their business weather tough economic times.

02 Sep 2010 | 07:20 [ClickZ Experts]
Best Sites, Best Advertising Opportunities
clickz The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users.

02 Sep 2010 | 07:15 [ClickZ Experts]
3 Things That Will Jumpstart Mobile Advertising
clickz Before marketers allocate bigger budgets for mobile advertising, there are lessons to learn from "traditional" online advertising.

02 Sep 2010 | 07:10 [ClickZ Experts]
Click-to-Open Ratio and Its Shortcomings
clickz Is click-through rate a better success metric for e-mail marketing campaigns?

02 Sep 2010 | 07:05 [ClickZ Experts]
Personally Personalized Ads
clickz Mass customization does not spell certain death for analytics. Quite the opposite.

02 Sep 2010 | 06:01 [Search Engine Watch]
Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying
These seven common types of prospect keywords will expand how you think about link prospecting and help you become a smarter, more strategically agile link builder. ...

02 Sep 2010 | 05:01 [Search Engine Watch]
PPC August Roundup: 3 New Features Every PPC Manager Should Try Now
Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match Targeting." ...

02 Sep 2010 | 04:05 [ClickZ News]
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push
clickz Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

02 Sep 2010 | 04:01 [Search Engine Watch]
How Small Businesses Can Improve Their Relations With Customers Through Social Media
Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. ...

01 Sep 2010 | 21:19 [ClickZ News]
ComScore?s Nedstat Buy to Enhance Video and Mobile Capabilities
clickz Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.

01 Sep 2010 | 19:22 [ClickZ News]
Apple Launches Ping, Social Network for Music
clickz Ping will live within iTunes and allow users to "follow" artists and each other.

01 Sep 2010 | 18:27 [ClickZ News]
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks
clickz Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.

01 Sep 2010 | 14:10 [ClickZ News]
OpenX Partners With Dentsu CCI on Japanese Ad Exchange
clickz The world's fifth largest marketing organization adopts an exchange model.

01 Sep 2010 | 07:10 [ClickZ Experts]
Moving Beyond Behavioral Ads
clickz Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways.

01 Sep 2010 | 07:05 [ClickZ Experts]
A Deliverable E-mail Address Does Not a Relationship Make
clickz Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers.

01 Sep 2010 | 07:00 [ClickZ Experts]
SEO Versus PPC: Where's Your Budget Going in 2011?
clickz Some businesses blindly spend money on paid search advertising without giving any thought to search engine optimization. Here's why they are throwing away money.

01 Sep 2010 | 05:01 [Search Engine Watch]
43 Paid Search Marketing Tools (And When To Use Them)
Before you get into the nitty-gritty of how to use a tool, you need to pick the right suite of tools. Even more important, the question you have to answer isn't just "which tool?" but "which tool when?" ...

01 Sep 2010 | 04:01 [Search Engine Watch]
6 Metrics You Need to Manage Link Building
You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything. ...

31 Aug 2010 | 21:12 [ClickZ News]
K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man
clickz An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.

31 Aug 2010 | 20:52 [ClickZ News]
Reddit Drops Pro-Pot Ads, Says Just Say Now
clickz An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.

31 Aug 2010 | 16:44 [ClickZ News]
MLB, YouTube Hope New Channel Attracts Japanese Advertisers
clickz Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.

31 Aug 2010 | 07:15 [ClickZ Experts]
Facebook Ad Network - Is It Coming?
clickz Exploring new Facebook possibilities ? unprecedented targeting to a massive audience and a new ad network layered over the social graph.

31 Aug 2010 | 07:10 [ClickZ Experts]
Asking the Right Questions
clickz Questions from the search industry and how to shift their focus in the right direction.

31 Aug 2010 | 07:05 [ClickZ Experts]
Acquisition Marketing - Where Is the True Value?
clickz Measuring the cost per click or cost per acquisition is not good enough any more. Here's another approach.

31 Aug 2010 | 07:00 [ClickZ Experts]
Walk the Line
clickz Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protection.

31 Aug 2010 | 05:01 [Search Engine Watch]
Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs
Real-time search has introduced new experiences to standard search. Are these new result types causing a shift in user behavior? This Explido/Search Engine Watch eye-tracking study analyzes the SERPs and search engines by the numbers. ...

31 Aug 2010 | 04:30 [Search Engine Watch]
How Do You Find High-quality SEO Services?
A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs. ...

31 Aug 2010 | 04:01 [Search Engine Watch]
Re-Thinking Relevance in Link Building
What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. ...

30 Aug 2010 | 22:00 [ClickZ News]
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com
clickz The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

30 Aug 2010 | 18:33 [ClickZ News]
Red Bull, EA, and GE Seek 'Followers' on the New Digg
clickz So far users have not flocked to create branded accounts, but it's early.

30 Aug 2010 | 17:44 [ClickZ News]
Censorship of Pro-Pot Group Campaign Leads to Free Ads
clickz Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.

30 Aug 2010 | 07:15 [ClickZ Experts]
30 Do's and Don'ts for E-mail Rock Stars
clickz The simple ways you can ensure your e-mail marketing expert status.

30 Aug 2010 | 07:10 [ClickZ Experts]
Limitations of Personas in Landing Page Testing
clickz The elements, advantages, and drawbacks of personas used in usability testing.

30 Aug 2010 | 07:05 [ClickZ Experts]
Do's and Don'ts for Your Search Campaigns
clickz 25 things to remember to do and not do for your PPC and SEO campaigns.

30 Aug 2010 | 07:00 [ClickZ Experts]
The Great Click Debate
clickz Do people need to click on your ads for them to matter? Or is there value to getting exposure to the brand?

30 Aug 2010 | 05:01 [Search Engine Watch]
SEO, Meet Server. Server, Meet SEO.
Servers play an important role in SEO and deserve more attention than they get. Tips on domains, subdomains, international search implications, and redirects. ...

30 Aug 2010 | 04:01 [Search Engine Watch]
Yahoo's Split Personality: Let's Help Them Out
Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? ...

27 Aug 2010 | 20:29 [ClickZ News]
Parents Sue Facebook Over Ads And 'Like' Data
clickz Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.