The latest marketing news from around the globe

06 Feb 2012 | 19:02 [ClickZ News]
Subway Taps MediaCom for U.S. Digital Ad Spending
Subway's 2011 investment in Internet ads was $12.7 million, per Kantar.

06 Feb 2012 | 18:21 [MarketingVOX - The Voice of Online Marketing]
P&G's Digital Ad Focus is Part of Larger Trend
Much has been made of Procter & Gamble's decision to lay off 1,600 advertising staffers because?as many publications reported tongue-in-check?digital advertising is free. Certainly, P&G chairman Robert McDonald?s comments that the company belatedly recognized the cost efficiency of digital marketing did little to paint the company as up on advertising trends or [...]

06 Feb 2012 | 17:47 [MarketingVOX - The Voice of Online Marketing]
Will It or Won?t It? Rumors Circulate about Facebook Mobile Ads
Rumors have been floating for some time that Facebook would release a mobile ad format. They are reaching a crescendo, though, and in the run up to its IPO, many believe that something along these lines will be introduced. In its S-1 filing, Facebook noted that its lack of a mobile platform was [...]

06 Feb 2012 | 17:26 [MarketingVOX - The Voice of Online Marketing]
Multiscreen Watchers Were Out in Force During the Super Bowl
Several companies ran ads during the Super Bowl with another screen in mind?the mobile device?besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens. Most Tweets Ever, A lot of Search Activity The Super Bowl broke all Twitter records, according [...]

06 Feb 2012 | 16:32 [ClickZ News]
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.

06 Feb 2012 | 15:12 [ClickZ News]
Dog Days of Winter for NJ Devils Social Media Program
NHL team's successful social media program has become its leading sponsorships money maker.

06 Feb 2012 | 15:00 [MarketingVOX - The Voice of Online Marketing]
Small SMBs Still Don't Integrate Email with Social
GetResponse just published its latest "The State Of Email Marketing In SMBs. 2011 Report." One finding of note from the report, highlighted by Be Relevant, is that only 50% of the researched marketers integrate email with social media channel?"a surprisingly low result, given the recent interest in the multi-channel marketing," Be Relevant says. It was [...]

06 Feb 2012 | 14:36 [MarketingVOX - The Voice of Online Marketing]
Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
Super Bowl: Samsung's Bowl ad claims it can help Apple fanboys break free. Best Buy Super Bowl ad puts phone, app makers in one place. Toyota takes to spamming Twitter for Camry Super Bowl 'promotion'. Social makes the Super Bowl more super. First legal streaming Super Bowl a success, but audience still denied the real show. In the final three minutes [...]

06 Feb 2012 | 13:45 [ClickZ News]
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.

06 Feb 2012 | 13:20 [ClickZ Experts]
Twitter: Not Just for Grown-Ups Any More [Research]
Three reasons why teens are moving to Twitter.

06 Feb 2012 | 13:15 [ClickZ Experts]
5 Questions That Yahoo's New CEO Must Address
The company's success hinges on Scott Thompson's answers to these questions.

06 Feb 2012 | 13:10 [ClickZ Experts]
The Honeymoon Effect
How can you add new subscribers of good quality to your list on a regular basis?

06 Feb 2012 | 13:05 [ClickZ Experts]
6 Tips for Using Propensity Models to Improve Response and Revenue
Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.

06 Feb 2012 | 13:00 [ClickZ Experts]
Why Is the Digital Media Space Such a Mess?
As the universe contracts, more cleanly defined lines and organization will take the place of chaos.

06 Feb 2012 | 00:04 [ClickZ News]
ClickZ's Game Day Coverage of the Super Bowl Ads
Real-time data and commentary on the big game commercials.

04 Feb 2012 | 19:20 [ClickZ News]
How Honda's Super Bowl Ads Got 12M Views
Ad agency RPA describes what happened behind the scenes.

04 Feb 2012 | 10:07 [ClickZ News]
Pepsi Rewards Social Check-Ins on Super Bowl Sunday
Offers stickers and rewards to GetGlue users.

03 Feb 2012 | 22:49 [ClickZ News]
VW's 'Bark Side' Ad Loses Social Momentum
Social activity involving the video dropped, but the video still had lots of views.

03 Feb 2012 | 21:56 [ClickZ News]
Heineken Runs Global Facebook Ads for Valentine's Day
The romantic customizable campaign also includes a live YouTube event.

03 Feb 2012 | 20:48 [ClickZ News]
Twitter Ads Pushed Komen Change of Heart
Pro-choice groups ran Twitter and Google ads, while the abortion topic heated up social media sites this week.

03 Feb 2012 | 19:45 [ClickZ News]
Google to EU Privacy Watchdogs: You Can't Stop Us
Despite a request to suspend privacy policy plans, Google said it would proceed with its agenda.

03 Feb 2012 | 13:20 [ClickZ Experts]
Super Bowl 2012 Ads: 3 Trends to Watch
In advertising, what a difference two years makes.

03 Feb 2012 | 13:15 [ClickZ Experts]
Distracting Users From Buying
By combining the e-commerce experience with the brand experience are you just distracting your consumers?

03 Feb 2012 | 13:10 [ClickZ Experts]
Solving the Mystery of Google's Q4 CPC Drop
An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011.

03 Feb 2012 | 13:05 [ClickZ Experts]
Stepping Backward Moves You Forward in Digital Publishing and Mobile Apps
Create an innovative user experience that leverages content from archives of a strong brand or legacy.

03 Feb 2012 | 13:00 [ClickZ Experts]
Going Mobile and 5 Reasons Why You Shouldn't Use Transcoders
Transcoding is one of the easiest and cheapest ways optimizing a website for mobile, but there's a catch?or five.

03 Feb 2012 | 12:45 [ClickZ News]
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.

02 Feb 2012 | 20:46 [ClickZ News]
HuffPost's Live Video Network Seeks Founding Brand Partners
Set to launch this summer, the streaming network will offer pre-roll and brand integration offerings.

02 Feb 2012 | 20:35 [ClickZ News]
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.

02 Feb 2012 | 19:47 [ClickZ News]
Local Deli Zingerman's Uses Facebook, Bacon to Win Over Faraway Foodies
A $40M empire strives for online version of physical store experiences.

02 Feb 2012 | 17:39 [ClickZ News]
Tracking Firm AdTruth to Work With W3C on Privacy
AdTruth and other device fingerprinting companies see opportunity in Do-Not-Track.

02 Feb 2012 | 14:21 [ClickZ News]
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

02 Feb 2012 | 13:30 [ClickZ Experts]
'Don't Be Evil'?3 Steps to Being Good
Being good is simple with accountability, easy content generation, and easy sharing.

02 Feb 2012 | 13:25 [ClickZ Experts]
Year of the What?
This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device.

02 Feb 2012 | 13:20 [ClickZ Experts]
The Mobile Female
Women use smartphones differently from men. Here's what that means for marketers.

02 Feb 2012 | 13:15 [ClickZ Experts]
Building Community Engagement Around Key Events
Invest in unique content, aggregate and curate, and prepare and promote.

02 Feb 2012 | 13:10 [ClickZ Experts]
Delivering a Consistent Customer Experience
The message, look-and-feel, offer, and voice of the company in your offline ads must be consistent when customers get to your site.

02 Feb 2012 | 13:05 [ClickZ Experts]
Request for Proposal: How to Make the Most of It
How to develop a scoring system to evaluate marketing automation providers.

02 Feb 2012 | 13:00 [ClickZ Experts]
Are You Losing Credibility With Yourself?
This year make a plan to honor your commitments so you don't disappoint others and ultimately yourself.

01 Feb 2012 | 23:12 [ClickZ News]
Facebook IPO Reveals $3.1B in Ad Sales Last Year
Increase in ads per page helped propel 69 percent year-over-year growth, according to S-1 filing.

01 Feb 2012 | 21:21 [ClickZ News]
Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

01 Feb 2012 | 20:40 [ClickZ News]
Google "Undermines Privacy Safeguards" Says Lawmaker
Co-chair of the House Privacy Caucus wants more details from Google regarding privacy policy changes.

01 Feb 2012 | 17:30 [ClickZ News]
AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.

01 Feb 2012 | 13:20 [ClickZ Experts]
The Domino Effect of Bad Data: 5 Reasons Why Your Data Is Wrong
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.

01 Feb 2012 | 13:15 [ClickZ Experts]
When Good Customers Turn Against You
How to avoid "morale costs."

01 Feb 2012 | 13:10 [ClickZ Experts]
Same Turkey, New Knife
Technology may still capture the most advertising value, but what if publishers own it?

01 Feb 2012 | 13:05 [ClickZ Experts]
Responsive Design, Nimble Architecture
Support more devices, use more context, and provide a better user experience with mobile first, responsive design, and responsive content.

01 Feb 2012 | 13:00 [ClickZ Experts]
'Groundhog Day' for Email Marketers
If you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result.

01 Feb 2012 | 10:22 [ClickZ News]
Insurer Targets NCAA Fans on National Signing Day
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.

31 Jan 2012 | 22:16 [ClickZ News]
Gingrich Super PAC Spends Big Online in Florida to Hit Romney
Gingrich Super PAC, Winning Our Future, spent more than $1 million on web ads and email in January.